A.R.C. has partnered with top brands to develop documentaries, podcast shows and ad series for Amazon Studios, Coca-Cola, Dean & DeLuca, Ernst & Young, and IBM.
Rose Reid honed her production skills at Gimlet Media, and made commercials & branded content while a line producer & brand strategist at Ogilvy & Mather.
Examples of conversational custom podcast ads. This production is rooted in the idea of applying ‘native advertising’ for the podcast listener.
WHAT WE DO
Traditional internet and banner advertising has a click through rate of just 0.06%. Podcast advertising changes this. 60% of listeners have purchased a product advertised on a podcast.
Podcasts offer unrivaled access to consumers. Well produced spots can keep the listener immersed in the listening experience of their favorite podcast, and motivated to learn more about the brand or product.
We can be an extension of your ad sales team, building the bridge between the goals of the client and making life easier for the show's host and producer, resulting in a fun and compelling 30 - 60 - 90 second spot.
We can be your dedicated creative & production arm to develop custom ads: we tailor our services to suit your product needs, and can work on a pilot project with you, a series package, or on retainer.
Branded Segments & Full Episodes
We believe that ads do not have to be an interruption for the listener; that your ad, read live by listener’s trusted and favorite hosts can fit seamlessly into their listening experience.
Dean & DeLuca's food show, "Prince Street," features interviews with top industry leaders & innovators, consisting of field reporting, studio interviews, and cooking demonstrations. CNN named it one of the top 5 best food shows the year it launched.
BRANDED DOCUMENTARY & VIDEO CONTENT:
We specialize in creating multi-media podcasts, that is, launching a podcast series in tandem with video content or a part of a larger integrated campaign.
These videos show that storytelling transcends brand messaging - this model can be used as an example for a creative approach for a 'branded segment' or 'full episode.'